Revolutionizing Amazon Listings: How Black+Decker Boosted Sales with AI-Optimized Product Images
The Challenge: Lackluster Images, Missed Opportunities
In the competitive world of e-commerce, captivating product images are the cornerstone of success. For Black+Decker, a leading brand in home improvement tools, optimizing their Amazon listing visuals was a game-changer. By leveraging cutting-edge AI technology, they transformed their product presentation, resulting in a remarkable 9% increase in sales—translating to over $64,000 in additional monthly revenue. Here’s how they did it.
Over 9% Increase in Sales
By fine-tuning their Amazon listing, our client increased their sales by 9% that comes out at over $64k in monthly revenue.
Сontribution profit
+$16,936
$39,174
Total Sales
+$64,608
$195,873
Value from Nyle
+100%
$16,936
Step 1: Analyze Existing Product Images
The first step was to assess the current images, which scored a mere 30% on the Image Optimization scale. The team identified that the handheld vacuum’s photos lacked visual appeal and failed to communicate its unique selling points. This shortfall resulted in a high ACOS, a low conversion rate, and a steady decline in sales. The solution? New dynamic, eye-catching background that would draw attention to the product’s design and functionality.
By switching to "What If" mode, you can explore opportunities to enhance the optimization score across every aspect of your Amazon listing: product images, text, video, and A+ content.
For instance, simply updating three key images can boost the image optimization score by up to 65%.
This powerful feature allows you to experiment with different creative elements, test new ideas, and identify the most effective strategies to maximize your listing’s performance.
Step 2: Generate Images Using Templates
Our AI tool offers a variety of pre-designed templates tailored for Amazon listings. Black+Decker selected a template that complemented their product’s aesthetic, clicked “Generate Image,” and within seconds, had a polished, professional-looking photo ready to go.
Step 3: Customize with Text Prompts
For even greater customization, the team used text prompts to describe their ideal background. By simply typing in a description, the AI generated a unique, tailored image that perfectly aligned with their vision. This feature allowed for creative flexibility without the need for design expertise.
Step 4: Enhance with Asset Library
The Gen AI tools’s extensive asset library provided a wealth of objects and elements to enhance the product’s appeal. In this particular case, the team crafted a standout image by combining a model’s hand holding the product with a custom text prompt. This innovative approach allowed them to create a visually engaging scene that not only showcased the handheld vacuum in use but also emphasized its key features.
Step 5: Watch the Results Roll In
The impact was immediate. Within just one week of updating their listing with the new AI-generated images, Black+Decker saw significant improvements:
- Lower ACOS (Advertising Cost of Sale): The enhanced visuals improved ad efficiency, reducing costs.
- Increased Sales: The listing’s conversion rate soared, driving a 9% boost in sales.
- Higher Organic Rankings: The improved engagement and sales performance elevated the product’s organic ranking on Amazon.
Results after 1 week
BEFORE:
Units Sold
-259
3,573
ACOS
-16%
37%
Ad CTR
-7%
0.16%
Сontribution profit
-$2,462
$34,940
Total Sales
-$12,962
$179,721
Value from Nyle
AFTER:
Units Sold
+303
3,874
ACOS
-5%
35%
Ad CTR
+0%
0.16%
Сontribution profit
+$4,234
$39,174
Total Sales
+$16,152
$195,873
Value from Nyle
+100%
$4,234
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