A copywriting formula will provide you with a template for telling a short and effective tale. Readers will stop, sit up, and pay attention if the narrative in your headlines is of high quality. A formula will assist you in organizing the message you're attempting to convey into the most convincing format feasible.
BAB (Before-After-Bridge) copywriting principle is used to move a prospect from one emotional state to another. You’ll use it to raise doubts and then provide the solution. This proven technique will persuade prospects to buy your product or service.