Stop managing Amazon ads. Let your AI CMO run, fix, and scale them.

Your ads run 24/7 — now so does the intelligence behind them. Nyle continuously audits your account, recovers Lost Ad Sales, eliminates wasted Ad Spend, and builds the campaigns you're missing. No dashboards to babysit. Pure execution.

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AI CMO · Autopilot ON

Total Sales

$0
12.4% vs prev. 30d

TACOS

0%
4.1% leaner

ROAS

0
0.6

Lost Ad Sales

$0
Recovering
Total Sales · by channel
Ad $153,856 · Organic $93,443
Forecast
Now
AI CMO · Task feed
3 ready
The numbers it moves

Every metric that matters, watched and acted on — continuously.

Nyle doesn't just report your ACOS, TACOS and Lost Ad Sales. It finds the gap, builds the fix, and pushes it to the Amazon Ads API — using the exact metrics your team already lives in.

Ad · Wasted spend

No Sales Zone

Cutting Ad Spend on targets with zero sales — improving your TACOS, ROAS, Net Profit and Net Margin.

Ad Spend recovered
$0
ACOS
0%
Ad · Recovery

Lost Ad Sales, reclaimed

Revenue missed to "out of budget" campaigns and bids set too low to win the placement.

Lost Ad Sales
$0
Time in Budget
0%
Finance · Profit

Profit-locked execution

The marketing budget is optimized by taking into account the costs incurred at each stage. The primary goal is to increase net profit.

Net Profit
$0
Net Margin
0%
Market · Share of voice

Competitor gaps, closed

High-intent keywords and ASINs your rivals own — and you've never targeted.

Brand Market Share
0%
Market Total Sales
$123.4M
Total · Efficiency

No more analysis paralysis

Instant execution of scheduled tasks thanks to the AI CMO agent. Hours spent filling in spreadsheets versus a single click for approval. The TACOS metric decreases as task execution speeds up.

TACOS
0%
ROAS
0
Organic · The flywheel

Organic rank climbs as ads get leaner

Optimising advertising campaigns helps improve rankings in organic search results and increase the proportion of a brand's organic sales. Faster sales and more efficient budget allocation enable you to climb higher in the search results — to a position where you no longer need to pay for clicks.

Organic rank
7 ▲ from 19
Organic Sales
$0

Other tools hand you another dashboard. Nyle hands you the actions already taken.

Charts describe the problem. Your AI CMO closes it — negations, bid changes, budget shifts and new campaigns, cross-referenced with your AI CFO and pushed live. You approve; it executes.

What is the AI CMO
Pure execution.
Market Intelligence · Campaign Development

Analysis of competitors and the current market landscape.

Nyle identifies gaps that are often overlooked when launching campaigns manually, and then develops a strategy to address them:

  • High-intent terms winning Auto impressions that were never graduated to Manual Exact.
  • Competitor ASINs driving your traffic with zero targeting against them.
Get started free
Wasted spend autopilot

Stop bleeding ad budget — instantly.

Nyle sweeps your Search Term Reports continuously, not once a month. Targets that hit their spend limit with zero attributed sales are negated the moment they cross the line — and the recovered budget moves straight to your converters.

ACOS 25.00% CPC $2.09 Ad CVR 3.00%
Continuous optimization

Manage 50,000+ bids, continuously.

Amazon changes every hour; bulk sheets and Seller Central lag kill momentum. Nyle re-prices every target against live ACOS, ROAS and Time in Budget — and writes the changes back through the API the moment the math changes.

0
bids managed
0
actions / day
24/7
never sleeps
Inventory-aware advertising

Never advertise yourself into a stockout.

A stockout destroys the organic rank you paid to build. Nyle syncs with your FBA inventory and, when an ASIN dips under 14 days of supply, automatically throttles Top-of-Search spend — stretching runway until your next container lands.

DOI Available 45 Available Stock 1,065 Total Lead Time 120d
PRODUCT SHOT · Discovery → Task generated
Gap found · ASIN B08X… 24 missing targets
"office chair mat for carpet"
Ad CVR 3.00% · CPC $2.09 · winning in Auto
Task generated · Campaign build
Create SP-Manual Exact · 24 targets · bids +15% over suggested
PRODUCT SHOT · Search term sweep
Search term
"cheap office chair mat"
Ad Spend
$284.13
Ad Orders
0
Ad Clicks
136
Auto-negated · $284 / wk returned to High-CVR winners
PRODUCT SHOT · Live bid ledger
TargetBidACOS
ergonomic seat cushion$2.41 ▲22.4%
lumbar support pillow$1.86 ▼31.0%
office chair mat$2.09 ▲25.0%
standing desk converter$3.12 ▼28.7%
312 bids repriced in the last hour
PRODUCT · COO alert
COO sync alert · ASIN B08X…

Drops below 14 days of inventory. Automatic actions taken:

  • Throttled Top-of-Search bids to slow velocity
  • Protected organic rank #7 through restock
DOI Available
13d
FBA in Stock Rate
98%
The operational loop

A closed loop that gets sharper the longer it runs.

Connect once. Nyle pulls 60 days of history, then never stops: ingest, analyze, generate, learn — every outcome feeds the next decision.

Stage 1

Ingestion

Pulls 60 days on connection, then streams Ad Impressions, Clicks, Ad Spend, Ad Sales and COGS in real time.

Stage 2

Analysis

Surfaces what reports miss: budget exhausting at 11 AM, terms converting at 2× with no dedicated campaign.

Stage 3

Task generation

Every gap becomes an executable task — cross-referenced with the AI CFO before it ever reaches your queue.

Stage 4

Learning loop

Every outcome feeds back. The longer it runs on your account, the more precise the execution gets.

Wasted Spend Autopilot

Zero-sale targets are negated continuously, not once a month.

Auto-Graduation

High-intent Auto terms launch into Manual Exact automatically.

Budget Autopilot

Campaigns exhausting spend early are adjusted daily for visibility.

Profit-Locked

Every bid increase verified against COGS. Never scales a loss.

The execution protocol

Six moves your AI CMO makes — in this order, every day.

06
1
Step 01

Margin-first allocation

Budget flows to where it earns. Every allocation starts from Contribution Margin, not gross revenue.

AI action
Spend is weighted toward ASINs with the highest verified margin.
2
Step 02

Catalog triage

Not every ASIN deserves PPC budget. It scales Top-Sellers, tests Mid-Tier, and defunds bad-review listings.

AI action
Zero spend wasted forcing sales on listings that don't convert.
3
Step 03

Stop the PPC bleed

It sweeps Search Term Reports for keywords and ASINs eating budget with zero attributed sales.

AI action
Zero-sale targets auto-negated; budget shifts to High-CVR winners.
4
Step 04

TOS offense & defense

Ad TOS IS dictates dominance. Defend brand terms from hijackers; conquer competitor keywords you're missing.

AI action
Escalates bids to hold #1 organic spots while raiding rival territory.
5
Step 05

FBA stockout protection

Stocking out destroys organic rank. Below 14-day supply, it throttles Top-of-Search bids automatically.

AI action
Slows velocity just enough to stretch runway to the next container.
6
Step 06

API bulk execution

No manual bulk sheets, no Seller Central lag. Complex budget shifts and bid changes execute directly.

AI action
Pushed to the Amazon Ads API 24/7. You just click approve.
Prompt library

Ask anything. Get execution, not charts.

Three prompts that activate your autonomous AI CMO.

3+
Onboarding

Live in minutes, not quarters.

01

Authorize the API

Connect via Settings → Integrations → Amazon Ads API. Read/write access lets the CMO see your campaigns and act on them.

PRODUCT SHOT · Integrations
a
Amazon Ads API
Read / write · all marketplaces
Connected
02

Sync your account

Nyle pulls 60 days of history on first connection, then streams Ad Spend, Ad Sales, ACOS and COGS in real time — so the CMO starts from a full picture, not a blank slate.

PRODUCT SHOT · Account sync
Importing 60 days of history100%
Campaigns
214
ASINs
38
Targets
52,180
03
Required

Upload COGS

Upload your Cost of Goods Sold. The CMO uses COGS to block spend increases on products where ads won't generate net profit.

Data Handling · Suppliers & COGS
Uploading Cost of Goods Sold in the Nyle Data Handling screen
04

Review the first task feed

Once sync and COGS are complete, review the generated tasks before enabling Autopilot. This builds confidence in the CMO's logic.

Task Manager · Generated tasks
Reviewing the first generated task feed in the Nyle Task Manager
05

Set goals & activate Autopilot

Set targets per ASIN — Total Sales, TACOS, ACOS, ROI, Net Margin — and, when you're ready, switch on Autopilot to let the CMO execute within your guardrails.

Product Goals · Targets per ASIN
Setting per-ASIN goals and enabling Autopilot in Nyle Product Goals
The metric that ties it together

Why TACOS is the only number that tells the whole truth.

ACOS measures one channel. TACOS — Total Ad Cost of Sales — measures the whole business: total Ad Spend against Total Sales, ads and organic combined. It's the single number that exposes whether your advertising is building a brand or just renting traffic.

A healthy account watches TACOS fall while Total Sales rise — the signature of organic rank compounding underneath leaner ads. Nyle optimizes for exactly that curve, not for a vanity ROAS on a single campaign.

TACOS
0%
trending down, quarter over quarter
Total Sales
$0
ad + organic, attributed
MER
0
marketing efficiency ratio

Put your Amazon account on autopilot.

Connect the Amazon Ads API and watch the first tasks appear within the hour. No credit card required.

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